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// TEAM
Dilini Jayasuriya
Campaign Strategy Director
Owns the brief from intake to KPI.
Strategy
Department
2021
Joined IBN
Colombo, Sri Lanka
Location
TEAM
Role tier
// ABOUT
Who they are at IBN.
Dilini leads digital campaign strategy — translating client objectives into channel plans, content calendars, and measurable performance benchmarks. She's the bridge between brand teams and the production floor.
// AT IBN
What they own.
Develops campaign strategy across paid, organic, and influencer
team
Sets KPIs and reporting cadence with every client
team
Briefs the creative team on direction and tone
team
Owns post-campaign analysis and renewal pitches
team
// WORK WITH IBN
Build something
together.
studio@ibnxr.com · +94 70 353 3348