IBN Street VR Valentine's Challenge
Day-by-day signal trail — from announcement to the final winner reveal on a busy Colombo street.
View case study →IBN Street VR Valentine's Challenge
Day-by-day signal trail — from announcement to the final winner reveal on a busy Colombo street.
- 08 FEB 2026 Day 1FB// CAMPAIGN KICKOFFVR Kotta Pora — the reel that started it all.
Opening reel on Facebook — pillow fight in VR, a Sri Lankan Avurudu first.
- 08 FEB 2026 Day 1FB// CAMPAIGN KICKOFFVR Kotta Pora — the reel that started it all.
Opening reel on Facebook — pillow fight in VR, a Sri Lankan Avurudu first.
- 10 FEB 2026 Day 3FB// COUNTDOWNT-minus 4 days. Drop pin: Colombo.
Countdown carousel across Meta + TikTok with the exact street pin and play-times.
21K views 1.1K likes - 11 FEB 2026 Day 4TT// BEHIND THE SCENESBuild week, sped up.
BTS reel — shaders, hand-tracking calibration, and the team installing the headset rig outside the storefront.
34K views 2.6K likes - 13 FEB 2026 Day 6IG// HAPPENING NOWWe're live on the street.
Live ‘happening now’ post the moment the activation went public — strangers in the headset, real-time crowd shots.
47K views 3.2K likes - 13 FEB 2026 Day 6YT// PLAYER INTERVIEWSStrangers, mid-rush, mid-game.
First-take reactions cut into a recap reel — the loudest signal of the whole campaign.
18K views 920 likes - 14 FEB 2026 Day 7IG// WINNER ANNOUNCEMENTThe Valentine's leaderboard, locked in.
Final scoreboard post — top 3 players, prize reveal, and a thank-you to the crowd that showed up.
29K views 1.8K likes - 15 FEB 2026 Day 8TT// RECAP85K+ views. 45+ players. Zero crashes.
Wrap-up recap reel — the campaign's signal trail in 30 seconds, end to end.
85K views 5.4K likes
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